In conclusion, blue is the most popular color in every survey I’ve come across. “Out of the blue” is an expression referring to something unexpected or unforeseen has happened.īlue on the top of a tap is associated with cold water taps. From this you also have “Feeling blue” or “Getting the blues” This is a music style characterized by the sometimes sadness or woeful tunes. The blue in cheese is mould, the same mould used for producing the virus-killing antibiotic penicillin. The expression “Blue Monday” means feeling sad, often the feelings experienced when the weekend is over and its back to work on Monday! Other facts about blueĭid you know that the color blue is often used to decorate offices? Why? Because research has shown that people are more productive in blue rooms! Other positive words that are used with blue include reliability, responsibility, caring, devotion, peaceful and calmness. Finally it also is seen as a calming color, panicking in business doesn’t produce a good platform for clients. Secondly, it’s seen as a color of authority, loyalty, trust and integrity. Firstly, because of it has a great popularity as a color. Positive meanings for blue include:īlue works in business as a branding color for several reasons. If you are selling fridge freezers then it might be a perfect match. Navy blue isn’t cold at all, in fact Navy Blue immediately oozes authority and strength.Īsk yourself honestly, will using a particular shade of blue produce coldness, emotionless or an uncaring feeling? If yes, then is that what you want. Sadness, cool and uncaring isn’t going to attract everyone, but actually these words are a little dependent on what shade of blue you are using. They also added some very smart user interface and this immediately stood out and become the large photo share company that was recently bought out by Yahoo. It was so different it stood out in every way. It used blue but added an outrageous pink as well. Will another blue branding help you stand out? I really like what Flickr did when it came along. If you are just starting up you are going to need to grab local business attention. But these are huge corporations who don’t need to stand out, they are established business. In fact it’s difficult not to think of a business that hasn’t successfully used blue. Initially we may connect blue with Facebook, Microsoft, Dell, LinkedIn, Intel, IBM Skype, Dropbox etc. To the right, are some positive meanings. Have these in mind when using it in web design and branding. Below on the left side are some of the negative words associated with blue.
Ponder on what words you want your visitors or clients to associate with when they see your blue logo. While we look at the positive and negative words, think about your business, or branding. Let’s look at some of the other meanings associated with this color. So the color blue meaning can be generally cool, inoffensive and easy to use. This article looks at all the common branding around us and questions the meaning of each color and what business would best fit each color. So if the color blue means too boring and basic, and you want some inspiration you should view our recent unleashed article called The Meaning Of Colors. But does the color blue mean safe? Is the color blue from the bargain bucket and shows no thought or imagination? Let’s find out. When your customers and web site visitors see blue branding, they feel safe and at peace.
I guarantee that blue is the most widespread branding color on the web. What does the color blue mean to you and your business? Try to think of the websites you have recently visited. Is blue brilliant for branding your business? I’m going to look in detail at the coolest color in your palette to see what the color blue symbolizes.
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